As you evaluate whether or not your organization would benefit from a job board, cost is undoubtedly a factor. While the monthly or annual subscription fee is a good initial budgetary indicator, it’s not the only one.  We’re going to walk you through 4 hidden costs associated with building a job board that you should be aware of before launching your job board. But first, let’s take a quick step back and talk about standard job boards vs. customized job …

Job boards are a unique tool to grow your organization. When you create a job board you open the door to new industry partners, increased community engagement, greater brand awareness, and sometimes—you uncover an additional revenue source. As a program manager, HR representative, or marketing director, it may feel pretty obvious why your organization would benefit from a job board. However, as with all internal processes, you probably have to run it up the flagpole and convince the higher-ups it’s …

The average niche job board has at least one hundred jobs posted a month. If you started charging employers $100 per job posting, that’s $10,000 in incremental revenue every 30 days. Sounds pretty good, right? Leveraging job board software features like paid job postings can be a game-changer for your business. We’re going to walk you through 3 key tips you can put into action to build, market, and charge for your niche job board job postings. Before we dive …

The niche job board market is booming and it’s time for job board operators to step up their game. Job seekers and employers alike want to work with talented, like-minded, industry leaders. Job board trends are growing away from quantity-driven strategies to quality-driven strategies—both the job seeker and employer are intentionally niching down to find that perfect employment match. We’re going to walk you through three ways you can optimize your unique job board. The key essential building blocks to …

There is a tangible shift happening in the job board market. Job seekers want to land a perfect gig reflective of the climate, economic opportunity, and their values. And on the flipside, employers want the same thing—a passionate candidate who can help their organization grow in a competitive and opportunity-rich environment. We’re sure you’ve heard the expression, “Jack of all trades, master of none” and if you haven’t, let us break it down for you. In the past, it was …

Building a job board can often feel like building on quicksand, as the ground is always moving underneath us. And as we all know, companies like Google are constantly changing and updating their algorithms. For job board owners, this happened again, in 2017 when Google introduced its new “job search interface”, which began to affect the search engine rankings and traffic to many of their job boards. While the Google initiative was designed to give all job boards a fair …

There’s an enormous amount of competition in the job advertising space. If you want to stand out, you need to provide unique, valuable content that elevates you above your competitors. If you can provide insight, ideas, and inspiration that’s not available on big websites or others in your niche, your website will become a more compelling destination. Companies like Google, Facebook, and Indeed are trying to centralize job postings through their own services, markups, and standards. Due to this centralization, …

Building a great job board website can be tough, but it’s a challenge that’s worth taking on. You start by creating an awesome resource for your audience. Then, as you continue delivering the best content, you become a truly trusted and valuable website. When you’re established, it’s a natural extension to add a job board where applicants know they will find work, and recruiters trust you to attract the best talent. That’s a philosophy at the heart of Smashing Magazine, …

The success of your job board website comes down to a few different factors. Finding the right niche for your job board in the first place, establishing that there’s a market for your services, and putting together a beautiful, easy-to-use online presence. The problem is, all of your competitors are doing that too, so how can you stand out? It’s great to differentiate your job board, but you need to have a marketing strategy and a clear plan — and …

A common problem for any new business is attracting enough customers and revenue to stay afloat. This is difficult enough in a “single-sided market” like selling products to consumers. Those issues are only magnified when you need to attract customers to both sides of your business — when one customer supplies services, while the other customer consumes them. Known as “double-sided markets”, that’s exactly what a job board website is, and solving this conundrum is vital to your success. Although …