Why You Need More Content on Your Job Board than Just Jobs

content-types

There’s an enormous amount of competition in the job advertising space. If you want to stand out, you need to provide unique, valuable content that elevates you above your competitors. If you can provide insight, ideas, and inspiration that’s not available on big websites or others in your niche, your website will become a more compelling destination. Companies like Google, Facebook, and Indeed are trying to centralize job postings through their own services, markups, and standards. Due to this centralization,

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The Secret to Building a Successful Job Board? Smashing Magazine Has the Answers

smashing-interview

Building a great job board website can be tough, but it’s a challenge that’s worth taking on. You start by creating an awesome resource for your audience. Then, as you continue delivering the best content, you become a truly trusted and valuable website. When you’re established, it’s a natural extension to add a job board where applicants know they will find work, and recruiters trust you to attract the best talent. That’s a philosophy at the heart of Smashing Magazine,

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The Complete Guide to Competitor Analysis for Job Board Websites

competitive-analysis

The success of your job board website comes down to a few different factors. Finding the right niche for your job board in the first place, establishing that there’s a market for your services, and putting together a beautiful, easy-to-use online presence. The problem is, all of your competitors are doing that too, so how can you stand out? It’s great to differentiate your job board, but you need to have a marketing strategy and a clear plan — and

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4 Ninja Moves To Crack the Chicken and the Egg Conundrum

chicken-and-egg

A common problem for any new business is attracting enough customers and revenue to stay afloat. This is difficult enough in a “single-sided market” like selling products to consumers. Those issues are only magnified when you need to attract customers to both sides of your business — when one customer supplies services, while the other customer consumes them. Known as “double-sided markets”, that’s exactly what a job board website is, and solving this conundrum is vital to your success. Although

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Google Analytics For Job Boards: A Beginners Guide

ga-guide

Here at Smartjobboard we’re helping hundreds of job boards to build their businesses every day. And we’ve learned that many people are struggling with using any kind of data analytics in running their websites. Indeed, using analytics tools may look intimidating, it requires experience, knowledge, and skill, which many people might not have. At the same time ignoring the data may become your competitive disadvantage since you may miss some important insights it can give you. So, we have created this guide

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How to Promote Your Job Board Blog Content

content-promotion

Running a successful job board website relies on one important thing — having enough traffic. Encouraging people to your website is critical to creating a jobs marketplace where employers want to advertise and candidates want to apply. If you’re looking into creating useful and engaging content,  most of your traffic will come from marketing and promoting the content you’re creating for your job board blog. That means you need to roll up your sleeves and get involved in the dirty

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Want to Get Your Job Board Website Noticed? Try Content Marketing

content-marketing

If you want to run a successful job board you need to give potential candidates and recruiters a reason to come to your website. The old cliche of “build it and they will come” doesn’t apply in the online world — just because you have a job board doesn’t mean people will use the job board. Fortunately, there’s a way to attract employers and applicants to your website so you can start encouraging them to use your job board. It’s

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Stand Out From Your Job Board Competitors By Being Different

job-board-differentation

The job board market is extremely competitive. — although it’s dominated by a handful of huge providers like Indeed, Monster, and CareerBuilder, there are thousands of smaller job boards fighting for market share. Although it appears that it’s very difficult to create a successful job board website, that’s not the case. Succeeding as a job board provider means you need to differentiate yourself — you must provide unique value and content that your competitors don’t. If you can do that,

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How to Successfully Monetize Your Job Board Website

job board monetization

Unlike many other websites such as blogs or informational resources, job boards are designed to make money for their owners. With that in mind, it’s important to establish your job board business model from the beginning, in order to remain focused. As a job board provider, there are two types of customers you serve: job seekers and employers. Here at SmartJobBoard, we’ve helped more than 2,000 site owners launch, grow, and monetize their job boards. This has allowed us to

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How to Create a Niche Job board – Step by Step Guide

how to create job board

“How can I start a job board? What should I do to build my first job site? How do I attract my first paying customers?” These are the questions that I am most often asked, whether on social networks, media forums, through private messages or email and even in person. I totally understand how frustrated and overwhelmed people feel when they are creating their Job Board for the first time. Honestly, if I didn’t know what I do today, I

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